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WHO AM I

Following 15 years of hands on Gaming Industry experience, including 9 in online, currently employed as a Group CPO for Games Marketing and having worked for industry leaders such as SG Digital, LeoVegas or Betsson Group, I decided to launch my own Consultancy offering services across a wide range of business areas I am particularly experienced in and passionate about.

 

 

Chartered Institute of Marketing- qualified, having worked in a range of marketing  and management roles before switching my career path to product and operations, I have a unique blend of experience, rarely found within the industry, allowing me to develop a broader perspective of what works and what simply doesn't within your business.

Most recognised for my time as a Casino Director at LeoVegas during the phase of their most rapid growth, I have also worked as VP Casino Innovation at SG Digital, Head of Casino at Betsson Group, Product Manager at Bodog UK as well as Marketing Manager/Executive at PaddyPower and InterCasino.

 

 

I am known for an in-depth expertise in the field of Casino and product development, sharp P&L and commercial focus and an intricate understanding of player’s psychology, preferences and motivations derived from having worked in brick-and-mortar venues for 5+ years, dealing in person with our industry end user - the players.

 

If you are looking to challenge the status quo whether that’s brainstorming on new marketing approaches to achieve faster growth or product innovation to take gaming experiences to another level,

 OPTIMISE YOUR GAME WITH BASIC STRATEGY.

 
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 BOARD ADVISORY
START UP ADVISORY
CASINO PRODUCT STRATEGY
HOLISTIC CASINO BUSINESS REVIEW
PRODUCT INNOVATION
LIVE CASINO STRATEGY
PLAYER UX REVIEW
BONUS AND LOYALTY BUILDS
COMMERCIAL NEGOTIATIONS
PARTNERSHIP INTRODUCTIONS
BRINGING PRODUCT TO MARKET 
 

 

I am a vocal ambassador for Gender Diversity, Inclusion and attracting more female talent into the online gaming Industry. In 2018, I was voted ‘Top 10 Most Influential Women’ in the Industry by iGaming Business, featured on the ‘20 People to Watch in 2019’ list by Global Gaming Business and in Facebook's Women in Gaming Campaign #SheTalksGames.

I often participate in industry events and contribute to press.

If you'd like to discuss my involvement in any of your events, get in touch.

 
 
 

GET IN TOUCH

London, UK

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(+44) 7856740337